Campaigns: types, the wizard, and every setting
The four campaign types, the five-step wizard, quality filters, pacing against your daily budget, and Agency engagement settings. Every default documented.
A campaign is one audience definition running on one connected account: who to target, the quality bar candidates must clear, and the pace to move at. Workspaces run multiple campaigns side by side (2 on Starter, 5 on Pro, unlimited on Agency), and every campaign reports its own follow-back attribution.
The four campaign types
| Type | How it finds people | Requires |
|---|---|---|
| Keyword | Searches profiles and posts matching your niche terms | At least one keyword |
| Lookalike | Mines the audience of accounts your niche already follows | At least one seed handle |
| Trending | Rides active conversations matching your keywords while they are warm | At least one keyword |
| Competitor watcher | Catches people as they engage with a rival account | At least one competitor handle |
The five-step wizard
- Basics. Name the campaign (up to 80 characters), pick the connected account it runs on, and choose a type.
- Audience. Add keywords, negative keywords, and seed handles. The live preview pulls real Bluesky profiles so you can sanity-check the audience before anything runs.
- Quality. AI relevance scoring with a minimum score, the bot filter, and a follower-count range for candidates.
- Pacing. Daily follow cap, cleanup settings, and the active-hours window with its timezone. The wizard shows how much of your plan's daily budget is still unallocated.
- Review. A summary of every choice. Launch it active, or save it as a draft and resume the wizard later.
The wizard's audience preview runs on this same live Bluesky search. Try the keywords you are considering.
Quality settings
| Setting | Range | Default | Notes |
|---|---|---|---|
| AI relevance scoring | on / off | on | Scores every candidate 0-100 against your niche keywords |
| Minimum AI score | 0-100 | 60 | Candidates below the bar never enter the queue; 70 is the practical sweet spot |
| Bot filter | on / off | on | Deterministic heuristics that remove obvious bots before scoring |
| Follower range | 0 and up | 0-100,000 (API); the wizard suggests 25-50,000 | Skips accounts outside the range; use it to avoid megaphone accounts that never follow back |
Pacing and your daily budget
| Setting | Range | Default |
|---|---|---|
| Daily follow cap | 1-250 | 30 |
| Daily unfollow cap | 0-100 | 20 |
| Follow-back wait window | 1-30 days | 10 days |
| Active hours | any window, wraps midnight | 9:00-21:00 |
| Timezone | any IANA zone | America/Los_Angeles |
Campaign caps draw from your plan's daily budget: 30 follows per day on Starter, 90 on Pro, and 250 per account on Agency. On Starter and Pro the budget is shared across the whole workspace, so two campaigns with a cap of 20 each allocate 40 of your 90. The wizard and the API both refuse a cap your plan cannot cover.
Engagement settings (Agency)
Agency campaigns can layer engagement on top of follows: automatic likes, reposts, and AI-written replies to your audience's posts, under their own daily limit. Replies accept custom guidance text, so the AI writes in your voice and stays inside topics you set. Engagement runs through the same pacing and safety systems as everything else.
Comparing targeting approaches
The cleanest experiment in growth is two campaigns with identical pacing and different sources, judged by follow-back rate per campaign after a full wait window. Attribution is per campaign, so the comparison comes for free. The follow-back rate guide covers how to judge the result fairly.
Campaign statuses
| Status | Meaning |
|---|---|
| Draft | Saved but never started; editable in the wizard |
| Active | Researching, following, and cleaning up on schedule |
| Paused | Held by you; resumes where it left off. Safety holds pause the account's actions without changing campaign status |
| Completed | Finished; kept for its attribution history |
| Error | Stopped on a failure, usually an account session issue |
Frequently asked questions
How many campaigns can run at once?
2 on Starter, 5 on Pro, and unlimited on Agency. Draft and paused campaigns count toward allocation of your daily budget, so retire what you are not using.
Can I change settings on a running campaign?
Yes. Pacing, quality thresholds, active hours, and engagement settings are editable while a campaign runs. Changes apply from the next action onward.
What happens when I pause a campaign?
New actions stop immediately. The queue, history, and attribution stay intact, and resuming continues from the same state.
Every setting on this page ships with safe defaults. Free for 7 days, no card required.